5 top tips to get into Digital Marketing
So you want to get into Digital Marketing?
Great! You’re about to enter a fast-growing industry that is certainly not slowing down. According to The Digital Marketing Institute, there are 150,000 jobs within the industry predicted by 2020 and there’s not enough people to fill them.
Therefore, there’s no better time than now to get into Digital Marketing.
Here’s our tips for aspiring digital marketers who want to sky-rocket their digital marketing careers today:
Keep updated in a forever-changing industry
Digital Marketing is like the news. There is always something new to discover and it’s important you stay ahead of the game by keeping on top of industry news and algorithm changes.
Start following influential people in Digital Marketing like Jeff Bullas, Neil Patel and Anna Handley who are experts in all areas of the industry. It is also important to keep on top of major players like Facebook, Twitter and Google+ who regularly tweak their algorithms.
You need to have an eagerness to learn, passion and desire to succeed.
It’s time to put your networking skills to good use. Because making offline connections is just as important as making online ones.
Find out what events are happening in your area, specific to your industry. This can help open opportunities to you. Job fairs and business exhibitions are great examples of networking events that can help put you in touch with other digital marketers.
Once you start making connections, build up your LinkedIn network and continue to make contact with those people to nurture relationships and enhance your skill set.
Research, digest, write down
Write everything down. Get yourself a notebook and start writing useful terminology, key statistics and tips and tricks in Digital Marketing that you’ve learnt through online and offline resources that’s going to give you that extra edge.
Do you know what CRO and CPC means? If not, research it and write it down. Your notebook will slowly become your Digital Marketing bible that you can go back and refer to when needed.
The T-Shaped Marketer
This is something you should certainly aim to become.
A term often referenced by Rand Fishkin of Moz, which refers to having a basic knowledge of multiple marketing disciplines but choosing to specialise in one or two particular skills.
If you’re a keen writer, you could become a blogger, copywriter or editor. Fancy dabbing into videography, photography or graphic design? Or perhaps you want to get into the technical stuff like HTML and SEO.
By defining your niche and having a broad digital marketing skill set, you will become a valuable asset to your business as well as making you better equipped for choosing a specific career.
Educate yourself and get qualified
There are lots of free courses and certifications out there which can help with your Digital Marketing knowledge, as well as appeal to potential employers.
If you’re really serious about getting qualified in Digital Marketing, consider a CIM Marketing Qualification which includes modules in Digital Marketing. You will stand out from the crowd.