Why you should be blogging


Blogging has become an essential tool for businesses to help engage with customers and predominately showcase their services. It can make things so much easier if you can link your own blog post on a topic that’s relevant in your industry to a potential customer or client.

If you have a website and you’re not currently blogging, it’s about time you get started before you’re left behind. After all, this is the 21st century.

If you need reasons why you should be blogging for your business, here are our top 5 reasons (in no particular order):

Gives your company a voice

Your blog is essentially your online voice. It’s a place to share your story, new products or services, to comment on timely news topics or market trends and share whats going on in your company currently. It’s an opportunity for your personality to shine, what makes you stand out from your competitors and share what you’re all about. Just imagine this: if you were talking to a customer or client in person for the first time, how would you want to come across in person? Resonate that with your blog.

Gain new customers

According to a HubSpot survey, 60% of businesses who blog acquire more customers. Everytime you write a blog post, you create opportunities for your audience to share your blog post with others. Whether they tweet it, pin it or email it to others. If you’re seen to blog consistently, you will be seen as a reliable source for information in your industry; resulting in customers coming to you to buy!

Cost-effective content marketing

Every blog post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services. It is essentially free PR for you, giving you an opportunity to get some press, as lots of business bloggers are interviewed by journalists and industry experts. Plus, your blog is a fodder for all your content marketing efforts, including Facebook, LinkedIn, Twitter, newsletters and more.

Boosts Search Engine Optimisation

Your blog fuels on SEO. Search engines will love high quality, fresh content that is published frequently. By blogging consistently, search engines like Google will index your content and you give yourself opportunities to plug in all those important keywords to increase your viability on search engine results pages. Imagine this: you type your industry or business into Google and it comes up #1!

Gives an insight to your audience

Blogging can give you an insight to who your audience is. Blog Analytics are a great way to monitor click-throughs, popular posts, shares and comments. You will also be able to track what days of the week and at what times your audience prefer to view your blog.

Are you ready to give blogging a go?

Nicole Read