Elevate your email marketing with Marketo
A more globalized world means a more competitive world. Gone are the days when it was only necessary a phone call to attract a new customer or an advertising banner on the last page of a newspaper to capture a new client.
Nowadays a large number of B2B companies bet on e-mail as the main channel for their marketing investment. Many of them probably do it because they have a considerable audience of qualified leads. Others, perhaps, because they know that it is the only way to reach an audience that is too professional to be present in the social media ecosystem.
The point is that in the new era marked by immediacy and an information overload, we are seeking for a more advanced solutions to maximize our e-mail marketing strategies and boost our online revenue.
Among the infinite cosmos of applications, there is one of them that shines with its own light. Adobe Marketo Engage, popularly known as Marketo Engage or even Marketo, is a marketing automation software.
Marketo is the panacea of any Marketing Manager, because among other tasks, this tool allows you to optimize, automate and measure email marketing campaigns enabling you to save time, improve your work processes and, the most important, convert easily.
When Marketo marries E-mail Marketing…
Marketo offers a number of stellar benefits to elevate the email marketing of any business, brand or organization:
Instant optimization: The software allows you to modify and personalize mailings in real time according to user behavior, thus driving more conversions.
Impact and appeal without being a designer: You can build the mailing on the platform itself in an intuitive and simple way. Thousands of templates at your disposal to differentiate yourself, keeping your essence and the graphic identity of your brand.
Become the "Masters&Commanders" of Marketo: Navigate through success identifying and avoiding mailing mistakes that can be common and make you lose money. The tool provides users with everything, from short infographics to complete user guides.
Keep your campaigns always under control: With Marketo you can review and reschedule campaigns from anywhere with the same operational ease. That's what the Marketo Moments application for mobile devices is for.
Get the most out of your data: Obtain specific email performance reports so you don’t miss anything. In addition, you can create Smart Lists to find specific groups of people using simple filters.